What is lead generation?
Before you can sell something you need potential clients. Lead generation is about defining your ideal customer(s) and reaching out to them. Today you cannot afford to wait or hope for the phone to ring or for people to come to your website. Whether it is targeted advertising or a proactive outreach strategy, you need to have a consistent, robust and sustainable lead generation process if you want to grow steadily and profitably.
why is this important for businesses?
Many businesses are successful "by luck" so unless they develop a proper lead generation process, they will fail in the long run. Having a lead generation process will ensure you are successful "by design".
With an effective lead generation process, you will ensure that you have a sufficient pipeline to drive the right amount of sales to reach your business targets. Not every prospect buys from you so what you need to do is understand your conversion rates and build a pipeline or network of potential clients that is sufficiently big to deliver the volume of sales you are looking for: if your sales conversion is 10% then you need to be engaging ten prospects to yield one deal. Because your Sales Process will have multiple steps, you need to work out conversion rates for each step to understand how many people will drop out at each stage and how many will go all the way through.
If you can develop a lead generation process to provide a predictable pipeline value, then you can afford to plan for success and begin to invest in your ability to sell more, more efficiently and more quickly. If you only react when orders start dropping, then it is already too late: this is often what we describe as a "feast or famine" business model.
How we can help you
Over the years, we have developed and automated social media lead generation process, which takes away the manual pain and effort to connect with people and engage with them. Nobody can sell your business better than you, but most often you struggle for time and consistency. We will work with you to do the following:
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Optimise your online profile
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Define and identify your target clients
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Connect to target clients
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Initiate a dialogue with your target clients
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Stay in touch with your target clients
Because the time-consuming component of this process will be automated you can focus on only dealing with potential clients who have expressed an interest in buying your products/services.
Pricing
Professional
This is ideal offer for someone who wants to significantly improve revenue and who wants to optimise other parts of their business to create more time for selling.
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Premium services +:
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Setup and management of a Sales Funnel
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One Business diagnostic
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Coaching on how to optimise processes
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Coaching on how to automate your business
From
800 euros per month
Students
Lead generation for students is more about finding a job so we can help identify the right people and right companies to contact about finding a job or an internship.
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Profile optimisation
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Target Recruiter identification
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Recruiter Network creation
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Message to new prospective employers
From
40 euros per month